This might help a toy developer come up with a weird gadget for a kid, sure, but what about screenwriters and filmmakers? Well, let's try to come up with a unique story idea. (If you have kids, you tend to see fries drowning in platefuls of ketchup a lot.) What's the unique idea? A set of dinosaur-themed condiment containers that only disperse a small amount per squeeze. Triceratops comes from - I don't know - I actually think about dinosaurs at least three times a day anyway. ![]() "Red" made me think of ketchup, and pretty soon, "Whoa, all of these things are condiments or seasonings you put on food. So, "salt", "sugar", and "dressing" are all related. Of course, food is on my mind, since I just ate. Salt -> Triceratops -> sugar -> red -> dressing You force those words to connect to what you want to think of and form ideas. You can play Shiritori as you like: "neko, kora, raibu, burashi," etc, etc. It's a game where you take turns saying words that start with the last letter of the previous word. What is Shiritori? Take apple, elephant and trumpet, for example. Here's Takahashi to explain how it works: ![]() The game is called Shiritori and it's a way of generating random words in order to form creative connections - a game that allows you to develop unique ideas simply by saying words that start with the last letter of the previous one. How do we solve the dreaded issue of an arid imagination that refuses to produce creative fruit? In this TEDxTokyo talk from 2013, toy developer Shimpei Takahashi offers a fun solution - a word game that you can play anywhere to combat your artistic stagnation. And since we're in a creative medium that is driven by the success of good ideas, this certainly poses a humongous problem. Unfortunately, the ink rarely ever spills this way.
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